Everything it does, and what each part is actually for.
Eleven things. Most of them exist because of a one-star review somebody wrote about a tool they were paying for.
Publishing
Write once and every connected account gets the post on schedule.
You write the thing once. Every account you have connected gets it at the time you picked, in the shape that platform wants. There is no second pass where you open five tabs and paste.
Per-platform formatting
One idea reshaped for every place it lands.
The same idea does not wear the same clothes everywhere. Length, aspect ratio, where the link is allowed to go, whether a hashtag helps or hurts. That reshaping happens on the way out, from the one thing you wrote.
The repair engine
A post comes back rejected. We read the reason, fix what caused it, and send it again.
Everyone else retries. A retry sends the same rejected file at the same wall on a timer, and when the reason is in the file it fails the same way until it gives up. We read what the platform actually said, change the thing that caused it, and send it again. The full breakdown is here.
Plain English, not error codes
You get told what the platform said, what it meant, and what we changed.
Platforms explain rejections in a format written for a developer, at a moment when no developer is looking. You get the same information as a sentence a person would say out loud.
Autopilot or ask me first
Repairs publish on their own, or wait for your yes. You set it per account.
Some accounts you want handled while you are asleep. Some you want to look at first. That is a switch on the account, not a plan tier you have to buy.
Failure alerts
On the free tier too. You get told the moment a post does not go up.
Finding out a week later that nothing published is the moment people leave this category. Alerts are not held back for the paid plan, because a silent failure is the thing this whole product exists to end.
The Failure Ledger
Every post that failed, what the platform actually said, and whether the fix worked.
One screen with the whole history. What broke, the real reason, what we changed, and whether it went out on the second try. Nothing is ever marked published when it was not.
Comment to DM
Someone comments and they get a public reply plus a DM.
A comment is a person raising their hand. They get answered where everyone can see it, and they get a message with your link in it, without you sitting on the app waiting for it.
The conversion number
What posting brought you, not who scrolled past.
Views are not the number. The number is what came back. Somebody paid, somebody booked, somebody handed you a way to reach them, somebody landed on something you own. That is what gets counted on this screen.
Full export
Take everything you put in back out whenever you want.
Your archive is yours. There is no version of this where leaving costs you your own work.
One-click cancel
In the app. No retention call.
Half the anger in this category is about billing, not features. Cancelling is a button, and it is in the same app you signed up in.
What is not on this page
There is no platform list. Integrations are in review, and no platform gets named here until it is approved and working. A support list that is really a roadmap is how this category earned its reputation.
There is no catch rate either. No number goes on this site until it has been measured on real accounts.
Get in before the hundred fills.
Send one line about what you post and where. You will hear back from a person, and the price you get is the price you keep.